After over ten years of hurdles and hiccups, The Dark Tower movie is finally hitting the big screen. J. J. Abrams and Ron Howard each wrangled with the film before the project was finally completed under the direction of Nikolaj Arcel.
Based on the wildly popular series by Stephen King, the highly anticipated film features an amazing cast, with Idris Elba as the Gunslinger and Matthew McConaughey as The Man in Black. It seemed like such a promising movie, but it has since received some scathing reviews (17% on Rotten Tomatoes).
The Dark Tower officially opens Friday, August 4th. Will the negative reviews affect its box office success, or will it thrive in spite? And what’s to come of the sequel and television show? Let’s take a look at the odds.
Dunkirk topped the charts last weekend (July 28th-30th), raking in $26.6 million over its second weekend. That’s more than The Dark Tower can hope to pull in, but there’s a good chance Dunkirk will do significantly worse in its third week. The latest Christopher Nolan flick fell almost 50% from its opening weekend numbers.
The Emoji Movie placed second, earning $24.5 million over its opening weekend. Like Dunkirk, we can expect it to have a far more modest showing this coming weekend.
Even if Dark Tower falls slightly short of its projection of $20 million, it should still finish the weekend on top.
Initial opening weekend projections were in the range of $20-25 million, but after the barrage of negative reviews came flooding in, an estimate of $19 million seems far more reasonable.
That puts The Dark Tower ahead of flops like Baywatch, but far below the season’s big earners.
The complete Dark Tower novel series spans nine books and over 4000 pages, which is perfect for the sequel-obsessed, franchise-loving film industry. It allows them to put to work a well-tested money-making recipe: take a popular series with an established fan base and stretch it as far as it goes.
But The Dark Tower franchise is not a sure money-maker. By the most optimistic projections, the first installment is expected to reach $25 million in its opening weekend, but that’s peanuts compared to what the major franchises are pulling in. Also, the overwhelmingly negative reviews could greatly impact the success of a sequel.
For a while it seemed like plans for The Dark Tower television series had fallen by the wayside, but now it appears the show is finally going ahead. Glen Mazzara, a former showrunner of AMC’s The Walking Dead, has been tapped to lead the project. Other than that, not much else is known.
If production is anything like the movie, it’s going to be a long, bumpy road ahead.
Photo Credit: Andy Cox (flickr) [https://creativecommons.org/licenses/by-sa/2.0″>CC License]
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