The first few months of next year will see Pokerstars launch its sportsbook services in Denmark. Spillemyndigheden, the country’s gambling regulation service, has granted the website a one-year licence to offer sports betting within the Danish market.
“We’re pleased to offer sports betting under a licence that ensures local oversight of the industry and allows PokerStars to bring its gaming expertise and high standards of integrity, compliance and security to Danish bettors,” Eric Hollreiser, vice-president of corporate communications at Amaya Inc. (Pokerstars’ parent company), said in a press release.
In November, Amaya purchased the BetStars.com domain, speculating it would be used for a stand-alone sports betting site. The release did not specify if the Danish venture would use this new domain, or if the service will become available exclusively through PokerStars.com.
“This furthers Amaya’s commitment to the responsible growth of online gaming by supporting local regulation that protects players, creates a viable, competitive marketplace and provides revenue for local governments,” the company’s release went onto say.
Earlier this year, Amaya also purchased BetStars.eu, BetStars.co.uk, BetStars.de, and BetStars.it. BetStars.dk, a Danish startup, could also be part of Amaya’s portfolio. The domain was registered by the Isle of Man-based Rational Intellectual Holdings Limited in May.
This news comes almost a week after 2,500 online poker players boycotted the site in response to VIP program changes set to be rolled out on Jan. 1. Changes include PlatinumStar players receiving a ten-percent reduction in overall rewards, Supernova status players receiving 27-percent less, and elimination of the $1 million quarterly freeroll.
The strikers have mixed feelings on the effectiveness of their boycott, and many turned to Twitter to express their opinions:
@TheRealAnsky: For those wondering about my take on strike thus far: It’s working. Keep going. Believe me this is bigger than total players online. CASHOUT
(Photo credit: Roman Boed, Creative Commons).
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